Humans of New Yorkshire


Here at Plusnet, we're proud of our Yorkshire roots. That's why our new content series, Humans of New Yorkshire, will look into the stories behind the business owners and discover what makes them do what they do, how they use tools like business broadband to grow, how they view life as a small business, and their relationship to Yorkshire.

We've partnered with small business network Enterprise Nation to dig deeper into this regional entrepreneurial trend.

The study found that in 2019, Yorkshire businesses have outdone the rest of the UK with 43% of Yorkshire SME’s reporting a better financial performance in the past 6 months compared to 36% outside of the region.

Looking to the future, because of such strong performance, 77% of businesses in Yorkshire expect to grow their revenue in the next 6 months compared to the national average of 72%.

Research from Start Up Loans earlier this year also showed that £41m of funding has been allocated to entrepreneurs looking to start a small business in Yorkshire – the most of any region outside of London and the South East.



The Humans of New Yorkshire series will initially launch with eight businesses from Leeds, Sheffield, York, and Huddersfield. The series will feature a botanist, a cutler, a vintage clothing store, a brewery and a variety of unique concept eateries...


Botanic in York is a plant shop founded by bat ecologist who had time on her hands while the bats were hibernating. Staffed by houseplant fanatics, the shop doubles as a green agony aunt haven where locals bring in their plants for advice and TLC.

Dog & Bone Vintage in York is the passion project of Nic – a former student in the city whose love of vintage clothes and design led him to open his store. A trove of beautiful clothing attracts customers from far and wide as they indulge on a treasure hunt for that perfect piece.

Fat Annie’s is an artisan hot dog vendor in Leeds founded after owner James accepted redundancy from his previous office job. To create the perfect hotdog he travelled to New York for five days on a pilgrimage and returned with the knowledge and passion to build a place where both meat eaters and vegans could enjoy the best ‘dog’ possible.

Five Rivers Coffee Co. in Sheffield was started after couple Jim and Melissa travelled to Vietnam and were inspired by the food and drink of the country. Donating a portion of their proceeds to Vietnamese charities, the café is a bright and beautiful haven and claimed to be the most Instagram-able venue in the steel city.

Magic Rock Tap in Huddersfield is the passion project of local lad Rich who decided to do something different from his family’s gemstone business. The brewery and taproom are now a focal point of the community and bring people to Huddersfield from all over the country.

Michael May Knives was born from founder Michael’s love for Sheffield’s bygone steel industry, buying his first equipment from another master who sadly passed on shortly after training him. Michael still uses Trevor’s patterns and carries on his legacy with his own flair in an effort to maintain the skills and artistry that made Sheffield famous.

NO NAME in Sheffield is the brainchild of Tom, a chef who cut his teeth in some of the capital’s busiest kitchens but wanted to bring Michelin-style dining to a more relaxed environment. After finding success with a pop-up bistro in his Mum's dining room, he set up in an old shop front with only 16 seats and two sittings a night, the restaurant now books up weeks in advance, and has been recently featured in The Good Food Guide 2019

OWT is a sustainable, fully-cyclical café using produce from local traders in the market by owners Esther and James. At home in Leeds’ Kirkgate Market and with an everchanging menu they aim to bring the social element back to Yorkshire food by being community focus.


Plusnet is a born and bred Yorkshire company and we wanted to shine a light on the amazing people that make this area so special. As a provider to so many small businesses in Yorkshire and beyond, this is our way of showcasing the amazing people that are redefining the perceptions of our home turf – less flat caps and more flat whites!
Nick Silverwood, Head of Business at Plusnet
View Humans of New Yorkshire - Botanic
Humans of New Yorkshire - Botanic
View Humans of New Yorkshire - Five Rivers Coffee Co
Humans of New Yorkshire - Five Rivers Coffee Co
View Humans of New Yorkshire - Magic Rock Brewing
Humans of New Yorkshire - Magic Rock Brewing