Yorkshire Day 2021



Today, in celebration of Yorkshire Day, larger than life TV star and Yorkshireman Chris Kamara says it’s time Brits learned a lesson from straight-talking, no fuss people of Yorkshire and avoid ‘embarrassment tax’ - as he launches a new podcast with value communications provider, Plusnet.

The podcast – called The Chris KaMOREa Podcast - launches on Yorkshire Day, August 1st to celebrate Yorkshire’s love for great value and urge Brits to get more out of everyday situations. To mark the occasion, Plusnet is launching its lowest-ever price for fibre broadband so the entire nation can enjoy great value, without having to ask for it.

The football pundit reveals how Brits could have a little more money in their pockets if they got over their well-known embarrassment and awkwardness, and said: “People need to take a leaf out of Yorkshire’s book when it comes to getting more bang for their buck. Being more direct, ditching the embarrassment and speaking up for what you want but with warmth and charm has got me where I am today. It’s these inherently Yorkshire traits that were instilled in me from a young age.”

Chris will be joined each week by celebrity guests including Bang Tidy comedian Keith Lemon, singer Simon Webbe and TV presenter Charlie Webster where they explore why Brits shy away from speaking out and getting what they really want, and top tips for bagging a good value deal including;

  • Keith Lemon’s tip was to shop for Christmas presents in-store but then go online to compare prices to find the best value deals.
  • Simon Webbe’s top tip was to meticulously prepare for your weekly shop in advance - his mum helped him cut down his weekly shop from £400 to £60.
  • Charlie Webster’s tip was to always shop at the supermarket later on in the day and get the best bargains in the reduced food section – she once got chicken and turkey steaks for 90p that lasted her for days.

It comes as new research from Yorkshire-based Plusnet reveals how Brits waste £50 billion a year on ‘embarrassment tax’ by failing to speak up about bad service, faulty products or asking for more for their money. This included £82 a year on failing to ask for a top up on a pint that has been underpoured, £79 by being short changed in a shop, and £108 a year buying a ticket for an event that goes unused.

Nearly one out of four (23%) Brits said they ‘feel too awkward’ to ask for more in everyday situations, while 34% said ‘they never want to make a scene’ despite not being happy with the service.

In comparison, only 18% of people from Yorkshire said they ‘feel too awkward’ to ask for more, with almost one out of four (38%) stating ‘nothing would stop me’ from speaking up or complaining about a situation, compared to over a quarter (27%) of Brits from across the UK.

The research also found that Brits think people from Yorkshire are better at getting value for money because they are ‘thrifty’ and ‘direct’ but also ‘friendly’ and ‘warm’.

Chris added: “I want to show the nation how to be more Yorkshire and to never accept anything less than great value. I loved sitting down to chat to our celebrity guests to find out situations where they have shied away from complaining or not getting what they paid for.”

Nick Silverwood, Senior Marketing Manager at Plusnet, said: “We’re extremely proud of our Yorkshire roots and know how great Yorkshire people are at getting value for money. That’s why we want to encourage the nation to use Yorkshire Day as an excuse to expect more bang for their buck.

“Yorkshire Day has always been a big moment for us and what better way to celebrate than team up with a national treasure and proud Yorkshireman Chris Kamara on this podcast.

“We’re also sharing our big day with the rest of the nation by offering the perfect deal to match – our lowest fibre broadband package. Getting good value for money is what impresses our customers – or, as we say in Yorkshire, ‘That’ll do’.”

Subscribe and listen to The Chris KaMOREa podcast now from your chosen podcast provider including Spotify and iTunes.

To celebrate Yorkshire Day and help Brits get more for their money, Plusnet is offering fibre broadband at their lowest ever price, at just £21.95 a month for 18 months


For more information please contact: plusnet@goldbug.agency

About Plusnet:

Plusnet was born in 1997 with a simple plan – to think and act differently from other communications providers and save consumers and businesses money. That's not changed since the day we launched; 23 years later we're still providing great value phone, broadband and mobile services nationwide, from our HQ in Yorkshire.

We pride ourselves on keeping things simple, giving great value broadband and offering the best customer service out there. And we’ve got a stack of awards to prove it as we were recently awarded ‘Best Broadband Provider’, ‘Best Value Provider’, ‘Best Customer Care’ at the Broadband Genie Awards 2019. We've also won ‘Best Value Pay Monthly’ at Uswitch’s Broadband and Mobile Awards 2020 and ‘Best Provider Customer Service’ for a staggering seven years in a row in. It’s an award voted for by the public, which makes us feel extra proud.

For more information visit: http://www.plus.net.