04
March
2019
|
16:43
Europe/Amsterdam

Yorkshire Pudding Day 2019

Because Batter Deserves Better: Plusnet is on a mission to get Sheffield to pan Pancake Day and choose Yorkshire Puds

Pancake Day has too long been dominated by pancakes. Made from three simple ingredients – milk, eggs and flour, Plusnet believes there is only one true way to use these ingredients, and that is in the form of the humble Yorkshire Pudding.

The unsung hero of the roast, the gallant holder of gravy and the beacon of all things right with the world. To celebrate the pudding in all its glory, Plusnet is on a mission to get the nation to pan Pancake Day this Tuesday (5th March) and champion the Yorkshire Pudding instead.

Sheffield locals can join in the crusade by grabbing their own Yorkshire Pudding themed t-shirts and badges from Plusnet’s Pudding Promoters who will be located on Fargate from 9am to midday on Pancake Day. Using the hashtag #BetterBatter Yorkshire Pud enthusiasts can show their support via twitter including @Plusnet handle.

InLink Is a new communications service replacing BT payphones across the UK that offer ultrafast free public WiFi and screens that act as a community notice board. We'll be using those screens In Sheffield to point punters towards the pudding promotion on Fargate with the announcement displayed on their HD screens.

Inspired by their proud Yorkshire heritage, the communications provider will also be giving away the exclusive Batter Deserves Better campaign t-shirts and badges on their Facebook and Twitter pages from Monday onwards.

 

We’re proud of our Yorkshire roots here at Plusnet and Yorkshire Puddings are one of our region’s most famous exports. For too long pancakes have monopolised the batter battle and we wanted to level the playing field on their biggest day of the year!
Plusnet CEO Andy Baker

So, this Pancake Day, take a stand and ditch the pancake for the Yorkshire Pudding. Because batter deserves better.