Genuinely Simple

Brits strive for simplicity – as three quarters of the nation believe things are too complicated, reveals Plusnet


Today value communications provider Plusnet launches a new campaign celebrating the simple things in life, as a survey reveals how Brits are fed up with how complicated the world has become.

As research shows three quarters (75%) of people in the UK believe we’ve “lost sight” of the simple things in life, Plusnet has teamed up with Coronation Street actor Antony Cotton and his mum, Enid to celebrate their own basic pleasures.

Appearing in two new videos, Antony – who plays Sean Tully in Coronation Street - and Enid put the world to rights as they hail the beauty of a normal cup of tea and the feeling when you plug something in and it ‘just works’ – while also poking fun at overcomplicated jargon.

When it comes to the UK’s most simple pleasures in life, the smell of the sea tops the list, followed by having the sun on your face, and a bacon sandwich. The definitive list also includes a dog wagging its tail, hearing a baby laugh, someone telling you you’ve lost weight, Sunday lunch with family and a pint in front of a fire in a pub.

It comes as Yorkshire-based Plusnet is taking things back to basics for customers with simple, good-value broadband without the unnecessary bells and whistles – urging people to choose basic, transparent products that just work.

In fact, the majority of Brits already agree simplicity is best when it comes to making everyday purchases – 72% want pricing on packaging to be more transparent and 70% want language to be clearer around products or services.

Four out of 10 (43%) say they are paralysed by the wealth of choice in modern life, which is actually stopping them from making decisions. Nearly half (46%) said they actually craved less rather than more choice, with 68% striving for things to be simple.

Value communications provider, Plusnet offers a simple product range so customers know they’re not paying for things they don’t want or need.

Antony Cotton, said: “People say the best things in life are free, but for me the best things in life are simple. Keeping things plain and simple is a rule that I live by.

“The one thing that this last year has taught us is how important it is for things to be clear and understandable, from the way you live your life right down to the things you buy. For me, if something is advertised as ‘plug in and play’ I want it to do just that. That’ll Do.”

Sam Calvert, Director of Marketing at Plusnet, said: “It’s reassuring to know that Brits strive for simplicity and as our research shows, complicated language and pricing often triggers confusion.

“At Plusnet we’re taking things back to basics for our customers who want genuinely simple, reliable broadband without the bells and whistles. We offer a basic product range so customers know they’re not paying for things they don’t want or need – and we make it clear and easy by sticking to the basics.”



For more information please contact: plusnet@goldbug.agency

About Plusnet

Plusnet was born in 1997 with a simple plan – to think and act differently from other communications providers and save consumers and businesses money. That's not changed since the day we launched; 23 years later we're still providing great value phone, broadband and mobile services nationwide, from our HQ in Yorkshire. 

We pride ourselves on keeping things simple, giving great value broadband and offering the best customer service out there. And we’ve got a stack of awards to prove it as we were recently awarded ‘Best Broadband Provider’, ‘Best Value Provider’, ‘Best Customer Care’ at the Broadband Genie Awards 2019. We've also won ‘Best Value Pay Monthly’ at Uswitch’s Broadband and Mobile Awards 2020 and ‘Best Provider Customer Service’ for a staggering seven years in a row in. It’s an award voted for by the public, which makes us feel extra proud. 

 For more information visit: http://www.plus.net.

*Research of more than 1,000 UK adults carried out by Prospectus global in November 2020.